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It’s time to stop taking your own sales calls and hire a sales closer to take 'em for you.
Since 2016 I’ve been leading six & seven-figure sales teams. Now, I’m handing over my exact methods for hiring, onboarding & training your first (or next) salesperson...
...so you can book calls for your (soon-to-be) closer and invest YOUR time on increasing your impact & bank. You in?


Pssst, does it feel like you rather have someone else take your sales calls well…. FOR you?
I don't blame ya. Time and time again I find myself in conversations like this with Coaches and Consultants who want to build a highly profitable online business (aka be at the TOP in their industry) while strategically leveraging their time and creating an ENORMOUS impact.
I hear things like...
“Sales calls give me a serious headache...I rather focus on what I’m great at.”
"Shaylene, where do I even start with bringing on a salesperson...what’s step #1?”
“What if my conversion rates tank because they can’t sell as good as me?”
"I have my own sales flow... but zero onboarding or training process that I’d feel confident giving someone...halp!”
“I don’t know what to pay them or how to pay them or how all of that works…"
“I’m nervous about training someone on sales, this isn’t my area of expertise, even though I sell my own services.”
Lean in a little closer, internet friend.
The online sales space is BOOMING and you’re the next leader to take a piece of the billion-dollar coaching industry pie.
You crave the option to take a guilt-free trip to Fiji, binge on fruity margaritas and *unplug* from your laptop lifestyle when you want to.
You and I both know that this ^ type of lifestyle (and freedom) also comes with a price:
✖️You can’t do it all by yourself.
You can’t be the...
...Marketing Expert
...Copywriting Wizard
…PR Consultant
...Content Creator
...Graphic Designer,
...Videographer,
…Social Media Assistant,
And the Salesperson.
The unfiltered (cold hard) truth about launching, managing, and scaling a profitable online business BEGINS and ENDS with your sales.
Having individually taken 1000+ sales calls in the last 3 years alone (not including my track record in sales previously to this), and driven Millions 💸 in revenue while working with the most successful entrepreneurs in the online space,
It’s undeniable that if you want that Beyonce type ‘o money + impact,
Your sales calls need to be ON point.
AND, you CAN leverage the power of sales calls without actually taking them yourself (especially if sales aren’t your jam and you don’t want to)
Ummm...wut? 🤔
Yep. You can hire a rockstar salesperson instead to sign clients FOR you (waaaay sooner than you think)!
I’m the gal that’s going to help you streamline and simplify attracting, onboarding and training your first (or next) salesperson.
Which means that you need to DECIDE to pass the sales baton, and relinquish (some) control that you need to this whole online business thing solo.
And then you’ll need to figure out your hiring, onboarding, and training sitch ASAP!
Want to know the secret behind the Entrepreneurs achieving consistent five and six-figure months?

The truth is, pal…
As a sales expert who’s led six & seven-figure sales teams since 2016 (including Stef Joanne’s team for the last 3 years) and driven Millions in revenue,
It’s clear that Coaches running highly profitable online businesses know that leveraging the power of sales calls is ESSENTIAL to having juicy (and scalable) profit margins.
TOP Coaches:
➡️ Recognize that their time is invaluable (even MORE valuable than money itself),
➡️ Hire a qualified salesperson to take their sales calls for them,
➡️ Have their salesperson sell high ticket offers on their calls
Thanks to their salesperson they get their time back to FOCUS on the areas of their business that mean the most to them while increasing their conversion rates and scaling their biz.
At the end of the day, you don’t need to take your sales calls yourself to have a mega-successful online business (especially if you don’t want to.)
To put it simply:
Sales calls are your IV.
Salespeople are your (scalable) lifeline.
✨ Which means that supa-successful Coaches PLAN ahead to outsource their calls. ✨
✅ They start to think about how they can systemize their sales processes and book calls into someone else’s calendar.
⛔ They don’t try to be great at every role inside of their business, they don’t keep booking sales calls for themselves, they don’t tell themselves that no one else can sell their services as good as them, and they certainly don’t get discouraged with selling.
👉🏻 And neither should you, friend.
I’m 100% certain that having a salesperson selling your offers consistently can fully transform how you “do” business (to the tune of millions of dollars).
And now I'm committed to demystifying this for you, too.


Joana Lopez, Break-Up & Divorce Recovery Coach
"Shaylene’s sessions and wisdom have helped me to gain instant clarity and alignment in my personal life and business. With her help, I was able to re-sign a previous client for a $3500.00 contract. Thank you Shaylene!"

A 4-Week Live Workshop Helping Online Coaches Attract, Onboard, and Lead A Salesperson So They Can Stop Taking Sales Calls, Reclaim Their Time, And Strategically Make Massive Impact & Bank.
*pops champagne bottle & throws confetti*
THE 5-PHASES OF SUCCESSFULLY OUTSOURCING YOUR SALES...
Hire To Build™ Workshop is built on this framework and specifically designed to help you leverage the power of sales calls and eliminate any overwhelm with finding, onboarding and training your (soon-to-be) salesperson!
Phase One: Leadership 101
Develop the beliefs and habits necessary to transform your mindset from the do-it-yourself (DIY) Coach→ done-with-you (DWY) Coach so you can fearlessly delegate your sales processes to your incoming salesperson AND confidently lead your new team member to hit their goals (which also means hit YOUR goals).
Phase Two: Simplifying The Sales Role
From your salesperson’s pay structure, to their weekly call volume, role expectations and which agreements you need BEFORE onboarding them onto your team (eek exciting) - I'll simplify the ENTIRE sales role from A-Z and leave no rock left unturned for you.
Phase Three: Hiring & Onboarding
Imagine knowing what you need to do to find your salesperson, where to find them, and what the heck to do ONCE you’ve found ‘em- this is what we’re covering in Phase 3.
You’ll create and customize your very own hiring & onboarding systems (based off of my proven methods) for YOUR business so you always know exactly how to attract your PERFECT salesperson (or people) and precisely how to onboard them into your business with ease.
Phase Four: Ethical & Inclusive Sales Training
Now it’s time to train your salesperson for the NEW online sales landscape! Say buh-bye to pushy and shame-y sales tactics and HELLO to ethical and inclusive sales training. I’ll teach you the TOP sales “do’s and don’ts” (including specific language patterns) that will help your salesperson close clients ON the call AND make sure your client walks away feeling the whole call was valuable (even if they didn’t buy immediately, too!)
Phase Five: Key Performance Indicators (KPI) Optimization
We’ll establish your weekly & monthly sales team schedule to discuss metrics and performance with your salesperson so they stay on track (and feel motivated) to hit their KPI’S. (No idea what the KPI’s are for your business, yet? No biggy, you’ll figure them out here, too!) I’ll also share the behind-the-screens spreadsheets I use with six & seven figure Coaches to keep track of a salesperson’s performance so you can help them optimize what they are doing well and train them on anything they need help with!
Hire To Build™ Workshop Includes...

The Salesperson Preparation Checklist
5-Phase System for Hiring, Onboarding & Training a Salesperson
Weekly Hot Seat Q & A Training Recordings With Shaylene
12 Months Access To Training & Materials
10% of ticket donated to Black Health Alliance + Friends of Ruby
90-Day Salesperson Training Schedule
Done-For-You Sales Tools, Calculators and Templates
🎉BONUS 1: Salesperson Commission Calculator & Payout Schedule
🎉 BONUS 2: Book Your Calendar With Sales Calls (live training recording)
Here's What Stephanie Joanne Has To Say:
7-Figure Online Business Coach
"Ok, But Who's The Hire To Build™ Workshop For, Shaylene?"
Hire To Build™ Workshop is designed to help you successfully outsource your sales.
We’ll focus on my 5-phase system for hiring, onboarding & training your first (or next) salesperson which covers everything from leadership to onboarding and optimizing your KPI’s & MORE. #dreamy
This means that this workshop is ideal for online coaches and online consultants who currently have sales calls in their business model and want to…
🟡 Have a simplified approach to successfully outsourcing your sales calls, reclaiming your time, and increasing your conversion rates.
🟡 Steal my bulletproof sales systems that take 75% of the hiring and onboarding for your (soon-to-be) salesperson off of your plate
🟡 Impact MORE people + transform more lives with their online programs
🟡 Learn how to train a salesperson on ethical and inclusive sales tactics that work in TODAY’S online landscape so you can confidently scale your online business

Colin Boyd, International Speaker & Business Mentor
"Shaylene is a true sales conversion master! Her ability to help you make sales conversations not just profitable but also comfortable and easy is mind-blowing. If you're ready to discover what it takes to actually convert clients in sales conversations (with ease) then you seriously need to work with her. She is the real deal."
FAQ
Have a burning question? Here are a few that have come up frequently:
Who is this workshop for?
*Throws confetti into the air* What happens after I sign up?
When does this workshop start?
How much is this workshop?
What if I don’t have a lot of sales calls (yet)- is it too soon to take on a salesperson?
How much time does this workshop require?
Is this workshop refundable?
Where are portions of the proceeds being donated?
What does this workshop include?
How is this different from other sales team building programs?
"It was just WOW and makes it possible for me to see how I can handle sales objections, too."
- Joana Lopez- Divorce & Breakup Recovery Coach

"I'm on track to have my first 6-figure year!"
"I’m so grateful for Shaylene’s unwavering belief in me- it changed the way I see myself. I’m on track to have my first 6 figure year and have just booked a 3-week vacation to Europe with my partner and I know that I have the systems in place in order to support myself. I actually have the free time to enjoy my life!"
- Katy Mansell Carter- Copywriting Coach



A 4-Week Live Workshop Helping Online Coaches Attract, Onboard, and Lead A Salesperson So They Can Stop Taking Sales Calls, Reclaim Their Time, And Strategically Make Massive Impact & Bank.
*pops champagne bottle & throws confetti*
"She streamlined my entire sales process in one call.."
"Shaylene helped me find the gaps inside of my funnel so I can leverage the funnel and the leads I already have which I wasn’t doing before. She gave me the confidence to hire a new salesperson, onboard them, and start working on their setup right away. It’s taken a huge weight off my shoulders. She’s amazing, I would highly highly recommend her."
- Jessica Walman, Leading Digital Marketing Strategist & Facebook Ad Expert
"I had never done sales before...and it just took off"
"Shay has taught me that sales are not sleazy...or gross. She helped me realize that it's simply a conversation to articulate your value to someone that has a problem they need solving. If you're not closing or converting at the rate you want to be, Shay is your gal. I can't recommend her enough."
-Chaufa Nguyen, Mindset Coach
Have questions? Send us an email here with your questions about the workshop and we'll get back to you ASAP: [email protected]
Hey,👋🏻 I’m Shaylene.
Your Brain-Based Sales Coach.
I work with passionate online Coaches, Consultants & Course Creators (just like you) helping them hire their first (or next) salesperson so they can quit taking sales calls, reclaim their time and sell with certainty.
Every person has something their EPIC at- my genius zone is teaching how to hire, onboard and train salespeople while educating on ethical and inclusive sales strategies that work in today’s online world.
I’ve worked with some of the top experts in the industry (like managing Stephanie Joanne’s 7-figure sales team for years), personally taken 1000+ sales calls in the last 3 years alone (not including my previous sales management roles) and driven Millions in revenue. And now, I’m committed to give YOU my behind-the-scenes methods on how you can drastically increase your impact and bank. (all without taking sales calls yourself, especially if you don’t want to!)
With the right systems and support, you can confidently outsource your sales sooner than you think (and yes, even IF you don’t have a lot of sales calls in your calendar, yet!)
And that’s exactly what we’re doing inside of the Hire To Build™ Workshop.
I can’t wait to work with you!
